About Terry

I dream big, think differently and like making useful things happen.

I have worked with websites, search and content since 2006, and independently since 2015. I am interested in what is really going on, not just what looks good in a report.

Terry O'Connor, independent SEO, AI search and web content strategist
Terry O'ConnorSEO, AI search and web content strategist · Working across UK and US time zones

More than an SEO person, less of a mystery than that sounds.

I have managed websites, content, campaigns, e commerce and digital projects, so I see the joins between them. Clients get ten people for the price of one: strategy, research, search, content, design sense, practical technical thinking and an honest second opinion.

2006 to 2015

Learning by doing

Early work moved between web publishing, front end work, e commerce, campaigns, SEO and project management. It included full time, contract and freelance roles, one to one client work and an in house role at CMS plc, where SEO and project management had to work together in the real world.

2015 to now

Independent and hands on

Since becoming independent, I have launched businesses and personal content projects alongside client work across audits, search strategy, architecture, migrations, content systems and practical builds. I like the knotty projects where somebody needs to make sense of a lot of moving parts.

Across borders

A wider context for the work

I work remotely across UK and US time zones, with enough overlap for direct collaboration on Slack, Zoom and Google Meet as well as clear written work in between. I have spent seven years dividing my time between Europe and Latin America, and speak fluent Spanish.

Remote by choice, close to the decisions.

I divide my working time between UK and US time zones, creating meaningful overlap without pretending to work two full days at once.

I work through Slack, Zoom and Google Meet, directly with clients and alongside their teams or developers. Clear writing and well made handovers keep the work moving.

I have spent seven years dividing my time between Europe and Latin America, and speak fluent Spanish.