01
Make the website easier to use and choose
Web design direction, usability, conversion journeys and the content around them. I help turn a good offer or tangled site into something people can understand and act on.
Independent SEO, AI search and web content strategist
Clearer SEO strategy for organisations at a point of change.
I dream big, think differently and help bring good ideas into reality.
With me, you get ten people for the price of one: the strategist, researcher, search specialist, content planner, editor, designer, practical technical voice and candid sounding board.
The work stays joined up because it starts in one place.
Working across UK and US time zones, with fluent Spanish.
Nonprofit
International nonprofit case study · Work with purpose
International SEO work with useful outcomes.
+230%page views
90%+Core Web Vitals pass rate
Colombianonprofit support
Nicaraguanonprofit support
SEO and migration strategy for international nonprofit teams working with limited resources and important stories to tell.
Ways to work together
Start where the real problem is.
There is no generic agency menu here. I can give clear direction, get stuck into practical work or keep the moving parts from wandering off in different directions.
02
Fix search before it becomes a bigger job
SEO, technical and content audits, keyword research, site architecture and migrations. You get a clear view of what matters, what can wait and what could go wrong if nobody deals with it.
03
Bring the idea into reality
Content, AI search, messaging, branding and practical web builds. This is for work that crosses disciplines and needs one person to keep it joined up.
Fiverr case study
fiverr.Review figures are a captured profile snapshot. The public profile is the current source for live totals and ratings.
Fiverr: client work that can be checked in public.
Pandemic project: cost-effective, focused SEO support for small businesses without a large-agency commitment. The recorded work sits alongside Terry's broader consultancy.
Vetted ProTop RatedPublic Fiverr profile
“In depth SEO work exceeded expectations, with proactive communication and timely delivery.”Fiverr client feedback
“Detailed strategic thinking explained simply, with useful extra advice and responsive support for a non technical client.”Fiverr client feedback
“Detailed analysis, video and attachments exposed actionable technical issues. The client returned for further work.”Fiverr client feedback
Public documentation
SurferOfficial case studySurfer documents an independent content project in public.
Surfer's official case study follows Terry's independent content project from hobby site to affiliate business. It documents the search and content work behind a historic peak of 30,000 monthly sessions.
Read Surfer's official case study- The project
- An independent content site shaped through keyword research, content development, optimisation and monetisation.
- Early product feedback
- During a 2019 trial, Terry recorded his usage and shared feedback while Surfer's Content Editor was still in its early stages.
- The outcome
- Surfer reported 30,000 sessions in the project's strongest month at that point.
- Public documentation
- Surfer's published case study is the source for these project details.
This is Surfer's external account of Terry's independent project. It is not a claim of employment, partnership or product design for Surfer.
Current focus
What I am working on now.
- Building practical Be Seen Better tools.
- Collaborating on an esoteric dating app.
- Exploring practical AI search and decision-support tools.
The longer view
A career built by doing the work, not just advising on it.
This context explains the mix behind the current work: websites, search, content, commercial decisions and practical delivery, from publishing and e commerce to agency and in house coordination.
SEO and digital product work
Current strategy and design for tools that support audits, visibility and lead generation.
SEO consulting for independent professionals
Search visibility, service positioning, profile optimisation and conversion.
Creative Director, digital coaching platform
A past role shaping the brand, UX, website, content workflows and contributor coordination.
Independent publisher and consultant
Content websites, SEO, monetisation, nonprofit work and small business web projects.
Web Project Manager, CMS plc
Managed websites, an online store and wider digital projects, coordinating colleagues and agency partners across SEO, content, campaigns and delivery.
Contract web and content roles
Website Copy for BT Business, Inteleq, Mistera, Sceneric, Is4Profit and IQPC.
Across time zones, close to the work
Clear thinking travels well.
I work with practical overlap across UK and US working hours.
I connect with agencies, teams and clients using Slack, Zoom or Google Meet.
Clear writing, honest conversations and well made handovers keep work close to the decisions that matter.
Big ideas need someone willing to make them real.
About Terry
I have worked independently in SEO, web design and digital marketing since 2015. Before that came web publishing, e commerce and hands on site management. I am direct when something needs saying, practical when work needs doing and always interested in finding a more useful way through.
Read Terry's storyStart a conversation
Have a site, search problem or idea worth taking seriously?
A short note about the situation and timing is enough to start.